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It’s a global experience, much like League itself. For the “behind the scenes” dance video, Riot contracted a variety of dancers, including Ellen Kim, who hails from Los Angeles. American singers Madison Beer and Jaira Burns contributed the English lyrics, while two members of (G)I-DLE sang and rapped in Korean.
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It also helps that Riot hired cool dancers and artists to perform its track. Many have put out fan art “shipping” romantic pairings, especially of Akali and Evelynn, as one rap scene in the music video provided plenty of fodder for that ship. As one meme on Tumblr puts it, the K/DA music video is something that K-pop enthusiasts, League fans, and the LGBTQ+ community all enjoyed. The music video exceeded 20 million views within four days and reached number five on the Apple Music pop charts in the US, performing better than any other League music video, according to Riot. But at the same time there’s a universal appeal to K/DA. There’s a variety of Easter eggs included in the music video and concept art that only League fans will pick up (for instance, K/DA is an in-game term that stands for kills, deaths, and assists). I, for one, have been playing League all week trying to win this skin.
BAND STARS GAME SKIN
In addition to being able to buy these looks for the champions in-game, you’re also motivated to keep playing to earn a “Prestige” Kai’Sa skin where the woman from the void dons a blonde wig and is dressed in all white. But it transformed into a viral hit and gateway for new users and ex-players to get back into the game. The band started as Riot’s way of building hype for Worlds and getting players to buy in-game cosmetics for the four champions, Ahri, Akali, Evelynn, and Kai’Sa. They performed next to the actual singers at the 2018 Worlds Finals opening ceremony, the conclusion to an annual month-long battle between e-sports teams hailing from the US, Europe, and Asia. In addition to releasing a music video, Riot also brought the virtual band onstage using AR. The K/DA music video for “POP/STARS” reimagines four of the murderous champions of League of Legends as internationally acclaimed artists back with their latest single. This week, Riot Games tapped into three things the internet loves: K-pop bands, women kicking ass, and augmented reality.